The brand, locked.

One mark, one voice, four files you'll actually use. Everything on this page is final — use it as-is, never redraw it, never recolor it.

DOWNLOAD THE FULL KIT · ZIP

The mark

A blue glass orb wearing a white halo on its crown. It is the avatar, the favicon, the stamp. The halo never appears without its glow; the orb is always this orb.

PRIMARY · ON ANY GROUNDSVG ↓

RING · WHEN THE GROUND IS YOURSSVG ↓

For X

Avatar is the coin, full bleed — the circle crop is the coin. Banner ships at 3000×1000 (X shows 1500×500).

AVATAR · 1600×1600JPG ↓

BANNER · 3000×1000JPG ↓

LOCKUP · PAPERJPG ↓

LOCKUP · INKJPG ↓

LINK CARD · 1200×630JPG ↓

Color

Paper and ink carry everything; green and red speak only for numbers. The blue exists once — inside the orb. Click a hex to copy.

Type

Instrument Serif carries the ideas — always sentence case, italics for the turn.

IBM PLEX MONO CARRIES THE NUMBERS · CAPS · LETTERSPACED · TABULAR

GETBoth free on Google Fonts: Instrument Serif (400 + italic) and IBM Plex Mono (400/500/600). No other faces, ever.

Voice

Every launch pairs to a real stock.

Get paid in stock. · Hold the coin, collect the stock. · Direct deposit, no claiming. · LP dead at birth.

The rules

DOPrint only the chain. Every number in HALO material is real or labeled — LIVE, DEMO, PRE-GENESIS.

DOOne serif idea per surface. Everything else is mono caps at 10–12px with .14em+ tracking.

DON'TNever redraw the halo, tilt the orb, add gradients to type, or set the wordmark in the serif.

DON'TNo dark mode of the site look — paper is the identity. Ink surfaces exist only to carry the mark or a lockup.